Intellectual Property Policy
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Senior night is about a name being called. On a Call Up jersey, that name belongs to the senior, and the design around it belongs to us. What never appears on our products is anyone else’s mark: no school names, no mascots, no crests, no league or brand logos. This policy explains who owns what on callup.shop, the rules for the text you type into a personalisation field, how you may use our content, and how a rights owner can raise a trademark or design concern. Copyright takedown notices follow the process on our DMCA page.
The rules at a glance
- Every Call Up design is original artwork. We do not print school names, mascots, crests or logos.
- Your senior’s name, nickname, number and class year are yours to print. Names or marks of schools, teams, leagues, brands or characters you do not own are not.
- Match your school by colour: pick the colour pair closest to it, such as Navy & Gold or Maroon & Gold.
- You may share links to our pages and photos of your own jersey. You may not copy our designs.
- Report a concern to support@callup.shop with the subject “IP concern”. We reply within 24 hours on business days.
What Call Up owns
The name Call Up and its wordmark, the announcer’s cue-card graphic used for the read-back step, the programme-page layout, our jersey back arrangements for name, number and year, the escort line role layouts, poster, yard sign and banner artwork, product photographs and mockups, product descriptions, help pages and the code behind the site are the property of Call Up, 16326 Oak Springs Dr, Ramona, CA 92065, United States. They are protected by copyright, trademark and related laws in the United States and in the other countries we sell to.
Owning a design does not mean owning the words a family chooses. When you order a jersey reading WALKER 7, the arrangement, lettering style and colour layout are ours; the name WALKER and the number 7 are simply the personal details you asked us to print. We claim no rights over them and do not reuse them.
Why there are no school marks on our products
Almost every high school in our shipping countries has a name, a nickname and usually a crest or mascot drawing. Many of those are protected trademarks, owned by the school, its district or a body that licenses them. Printing them without permission would infringe those rights, and it would also suggest a connection to the school that does not exist. Call Up is an independent store with no ties to any school, district, athletic association or league.
So we take a different route. Instead of a crest, your senior’s jersey carries their name and number in one of ten colour pairs chosen to sit close to common school colours:
| Colour pair | Often chosen by schools whose colours are |
|---|---|
| Navy & Gold | Blue and yellow, or navy and vegas gold |
| Crimson & White | Red and white, cardinal and white |
| Royal & White | Bright blue and white |
| Forest & Gold | Green and gold, hunter green and yellow |
| Maroon & Gold | Burgundy or maroon with gold |
| Purple & Gold | Purple with yellow or gold |
| Black & Gold | Black with yellow or old gold |
| Orange & Black | Orange with black |
| White & Navy | Schools that wear white at home with navy trim |
| Heather & Navy | Grey and navy, or a softer look for the stands |
Colours themselves are not owned by any school, and the pairs above are general colour names, not copies of any institution’s specified shades. If none is an exact match, choose the closest; a crowd under the lights reads colour long before it reads detail.
What you may type into the personalisation fields
The name field takes up to 12 letters in capitals, the number field takes 0 to 99, the year is 2027 or 2028, and the escort line jerseys add a family role such as MOM, DAD, SIS, BRO, GRANDMA, GRANDPA, AUNT, UNCLE or FAMILY. Within those limits, the rule is simple: type only words you have the right to use.
Fine to print
- The senior’s own last name, first name or a nickname they want called, such as RODRIGUEZ, JOJO or BIG MIKE.
- A hyphenated or two-word family name, such as SMITH-OYE or DE LA CRUZ, within the 12-letter limit.
- A name with an apostrophe, such as O’NEIL, printed exactly as typed.
- Any jersey number from 0 to 99, including a number the senior wore on the field, court or in the band.
- A family role for each person in the escort line.
Not allowed
- The name or nickname of a school, district or college, for example a school’s initials or its team nickname.
- The name of a professional or college team, a league or a governing body.
- A brand name, a product name or a slogan owned by a company.
- The name of a cartoon, film, game or comic character.
- The name of a famous person used to suggest their endorsement, rather than a family member who happens to share it.
A shared surname is not a problem. If your senior’s last name happens to match a famous athlete’s, that is their name and we print it. What we will not print is a word typed in to borrow someone else’s mark. If we find that an order breaks these rules, we cancel it and refund it in full, and we tell you why so you can reorder with different text. Our Terms of Service make this part of every order.
Band, cheer, colour guard and the rest of the programme
Senior night calls up more than athletes. Band members, cheerleaders, colour guard, managers and student trainers walk too, and families often ask whether they can add an instrument, a squad name or a role title. The same rule applies: generic words you own are fine, a programme’s own trademarked name is not. Our designs already give each group its place without borrowing a school’s identity. Browse The Walk for senior jerseys and The Escort Line for the family beside them.
How you may use our content
You are welcome to:
- share links to our product pages with other parents in the class group chat;
- post photos of your own jersey, sign or banner on the night;
- print a page of this site for your own reference, such as the size guide before you measure;
- quote a short extract with a link back to the page.
Without written permission from us, you may not:
- copy our product images, mockups, cue-card graphic or jersey layouts for another store, marketplace or print shop;
- reproduce our designs on garments, signs or posters you sell or give away in bulk;
- use the Call Up name or anything confusingly close to it in a way that suggests we made or approved your product;
- download the site’s content in bulk with scraping tools, other than ordinary search engine indexing.
A parent who orders twenty Escort Line jerseys for a whole class is a customer, not a reseller, and is always welcome. Taking our artwork to a local printer to save the cost is the use this policy rules out.
Other people’s marks on this site
The only trademarks we use as our own are Call Up and our wordmark. Where another company’s name appears on the site, for example when our payment page refers to the provider you choose at checkout, it belongs to its owner and is used only to describe a service. Its appearance does not mean that company endorses us.
The same goes for schools. We never describe a product as made for, approved by or connected with a particular school, and the colour-pair names are ours. If you see wording on our site that seems to suggest such a link, please tell us so we can correct it.
How to raise a concern
If you own a trademark, a design right or a right of publicity and believe something on callup.shop uses it without permission, email support@callup.shop with the subject “IP concern”. Please include:
- your name, contact details and your relationship to the rights owner, if you act for someone else;
- the right concerned, with a registration number and country where there is one, or a description of the design;
- the URL of each product or page involved, and what on it you are concerned about;
- a short explanation of why you believe it infringes, and a statement that what you have told us is accurate.
Post is also read at Call Up, 16326 Oak Springs Dr, Ramona, CA 92065, US, though email is faster. If your concern is about copyright in an image or text, the counter-notification rights described on our DMCA page apply.
What happens after you report
We reply within 24 hours on business days to confirm we have your report or to ask for anything missing. We then review the product or page against the right you describe. If the concern holds up, we remove or change the content and email you to confirm. If customers have open orders for an affected design, we pause those orders, contact each family, and refund in full or offer a different design. If we conclude that our work does not infringe, we explain our reasoning in writing.
A school or district that finds its name typed into an order by a customer can also report it. Any order we identify that way is cancelled and refunded, and if it has not yet been printed it is never made.
Questions families ask about names and marks
Our class has its own slogan. Can we print it?
The name field is built for a person’s name or nickname, up to 12 letters. A slogan your class wrote together is not usually a registered mark, but if it repeats a school or team nickname, or a company’s catchphrase, it falls under the “not allowed” list above. When in doubt, the senior’s own name is always safe.
Can the number match a famous player’s?
Yes. A number from 0 to 99 is not anyone’s property. A senior who wore 23 all season can wear 23 on The Walk.
What about graduation and the class jersey?
The same rules cover Stage Walk jerseys worn under an open gown and the class jersey for the 27th. Print the graduate’s name and class year; leave the school’s name and seal to the diploma.
Can a poster or yard sign show the school crest?
No. Read It Out posters, yard signs and banners carry the senior’s name, number and year in the colour pair you choose, never a school’s crest, mascot drawing or wordmark.
Ideas and design suggestions
Families send us good ideas: a role we have not added yet, a colour pair their school needs, a poster format for the stadium fence. If you send a suggestion, we may use it without payment or credit. We will never publish your name, your senior’s name or your message without asking you first.
Permissions and questions
To ask about using our artwork, for a school fundraiser or a news story for example, email support@callup.shop and describe what you have in mind. For anything else, visit Contact Us. You may also want our Privacy Policy and the Size Guide.